Photographer Credit: Arjun Charanjiva
T-Shirt by Jas Charanjiva (available at Kulture Shop)
Sofia Ashraf is an activist, digital content creator, rapper and writer with over 10 years of experience in the fields of advertising and communication. She began rapping at the age of 18. Her first public stage was Justice Rocks – a copy-left initiative that invites youngsters to express themselves on issues that matter and uses the medium of performing arts and music to challenge corporate globalisation, discrimination and hate politics. In 2015 Vettiver Collective decided to take protests to the digital platform and along with Sofia, they produced “Kodaikanal Won’t” – a video addressing the mercury poisoning caused by a thermometer factory owned by Unilever. The video garnered over 4 million views and resulted in the multi-national company compensating 591 ex-employees. She is currently working with Vettiver Collective on campaigns pertaining to culture, industrial pollution and political & moral policing. Sofia Ashraf creates content on YouTube under the moniker "Sista from The South" on the badass feminist channel -Blush. Her primary media of choice are music and comedy. Brought up in an extremely austere and orthodox Muslim household, Sofie's primary objective is to help girls like her fight years of social conditioning and moral policing to heed their true calling.