Sofia Ashraf is a director and writer with over 15 years of experience in the fields of advertising and communication. She began rapping at the age of 18. Her first public stage was Justice Rocks – a copy-left initiative that uses the medium of performing arts and music to challenge corporate negligence, discrimination and hate politics. In 2015 Vettiver Collective along with Sofia produced “Kodaikanal Won’t” – a video addressing the mercury poisoning caused by a thermometer factory owned by Unilever. The video garnered over 4 million views and resulted in the multi-national company compensating 591 ex-employees. Sofia Ashraf also created content on YouTube under the moniker "Sista from The South" on the badass feminist channel - Blush. Her primary media of choice are music and comedy. Brought up in an extremely austere and orthodox Muslim household, Sofie's primary objective is to help girls like her fight years of social conditioning and moral policing to heed their true calling.
She is currently a filmmaker making female-forward comedy content.
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